COFFEE
CLUB
ESTATE
KONA COFFEES
Kona
Old Style Organic
Pearl Estate Organic
BrocksenGate Organic
C Crown Lands
Panda's Bamboo Organic
Pi ilani Ranch
Ka Hua OKona
Zuma Honaunau
Estate Tour Sampler
KONA
GRADES & VARIETIES
Peaberry
Extra Fancy
SWISS Water Decaf
Flavored
Green (Unroasted)
COFFEE
COMPANIONS
Salted Mac Nuts
Chocolate Mac Nuts
Chocolate Covered
Coffee Beans
ALOHA
ALL WRAPPED UP
Island Lauhala Baskets
Custom Lauhala Baskets
Gift Certificates
Complimentary Gift
Wrap
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“Our
Story. After moving from Belmont Shore CA to our coffee farm
in Honaunau in 1990, we never dreamed that one day we would
be offering to some of the worlds most discerning customers,
Kona coffee grown on nine separate estates. We realized that,
like wines, Kona coffee has subtle flavor differences that are
influenced by the composition of the volcanic flow the trees
grow in, among other factors.
As you browse our online
store, and read about the estates we offer, you’ll note that
while they have different stories, they have one thing in common.
The name Pele Plantations on the bag. We buy only perfectly
picked red cherries and process them using special guidelines
and techniques that protect the precious flavors in the beans.
The result of this effort
shines each year at the Gevalia Kona Coffee Cupping Contest
in November, where we enter all estates that have ripened in
time. Four times, a Pele Plantations’ estate has won 1st place
(out of 60 - 70 contestants) - 2007, 2006, 2001, and 1998. Plus
many finalist ribbons as well.
It is all because of
YOU, our valued customers. We want you to be delighted when
you first open a bag of our coffee, smell the fragrance, and
know it was a great choice. So take a tour of the choices that
follow and pick a few, and your favorite roast. Send us a note
in the ‘Special Instructions’ box if you want your coffee ground.
Your satisfaction is guaranteed.
Gus and Cynthia Brocksen,
Owners and Founders 1990.

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Kona
Old Style - Estate (Kuaiwi Farm), Kealakekua -
HOFA Certified Organic
'First Place Winner Gevalia Kona Cupping Contest 2007'
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We are proud
to introduce our newest estate, ‘Kona Old Style’. What
a thrill to hear the judges announce that this estate
was FIRST PLACE with “flavor and aroma clearly distinguishable”
from all 66 entrants.
AVAILABILITY:
We’ve scored only 50% of the cherries grown at this
small estate. Order from Pele Plantations and your Kona
Old Style Estate coffee will be air roasted either to
our Medium or Madam Pele roast, no Dark roast. It can
also be ordered from www.kuaiwifarm.com
where it will be barrel roasted Full City or Dark. There
is a two pound per customer limit at both sources.
THE ESTATE.
Una Greenaway and Leon Rosner have been growing organic
Kona coffee at their 2,000-foot elevation estate since
1977. A stroll through this lush farm takes you back
to ‘pre-contact’ Hawaiian style farming when clusters
of coffee trees were separated by lava rocks from cacao,
fruit, and mac nut trees. Their 1200 coffee trees that
were planted circa 1895 produce large cherries under
the partial shade cover of Avocado, Kukui, and Koa trees.
CUPPING FROM
THE GEVALIA JUDGES . Before the announcement, the buzz
was that “one entrant stood out so far and above during
preliminary trials that re-cupping was not required”.
According to Sherri Johns, cupping judge from WholeCup
Coffee Consulting LLC “It has subtle jasmine floral
and sweet key-lime notes as if it had been dipped in
honey. A lingering butter finish. A classic Kona with
perfect balance, body, flavor and acidity that is not
overwhelming so it can be enjoyed all day. Quintessential.”
 
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Pearl
Estate Organic, Honaunau - HOFA Certified Organic
First Place Winer Gevalia Kona Cupping Contest 2006 |
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IN
STOCK. 2007 brought another FINALIST ribbon to
Pat Pearlman at the Gevalia Cupping Contest, proving
year-to-year flavor superiority and consistency for
this 2006 WINNER . Our first milling (of parchment to
green) is now ready for roasting. Although it may be
another slim year for cherries produced by this two-acre
estate, due to radical pruning of the 30 ft tall trees
growing on the steep, terraced lava flows at 1900 ft
elevation. Although we will hold a portion of this estate’s
beans for Coffee Clubbers, there should be plenty for
everyone for awhile.
AVAILABILITY.
There will be a limit of TWO POUNDS
per customer per season. Believe us that we regret this,
but we just can not coax more beans out of her tall
beautiful trees.
CUPPING FROM
THE GEVALIA JUDGES: This coffee has enough acidy to
produce pleasurable sensations of sweetness and dried
fruit in both the aroma and flavor. In the cup the flavor
sparkles with sweetness and notes of spice and black
currants. The rich classic Kona flavor has body that
is impressive and a finish that is smooth. So you can
enjoy the delicate flavors in store for you, DARK ROAST
is not available.
   

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BrocksenGate
Estate, Honaunau - HOFA Certified Organic
'First Place Winner Gevalia Kona Cupping Contest'
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In
stock. Over 50 inches of rain and mild days have
made 2007 an excellent year for BrocksenGate with big
flavor that lives up to expert Kenneth Davids review
of the 2004 crop. The crop ripened early with the first
harvest coming off the trees in late July. Still the
total will 1,071 lb of roasted. This estate has earned
1st in 1998 and Honorable mention in 1999, 2002 and
2004 at the Gevalia Kona Coffee Cupping Contests.
This is Pele
Platantions headquarters, purchased by Gus and Cynthia
Brocksen in 1989, and home of our central wet milling
and sun-drying decks. Here the farm and processing facility
is open for tours, giving visitors the chance to walk
through the 1,200 trees that overlook Kealakekua Bay.
The farm and processing facility are HOFA Certified
Organic. 14 sheep are used to eat weeds around 4 acres
of mac nut trees and to entertain folks on tour.
CUPPING PROFILE:
As posted in coffeereview.com
“A purists cup: big, authoritative, powerfully but sweetly
acidy, complete. The (Pele) roast rounds the dry fruit
tones toward chocolate but leaves the robustly rich
acidity intact. 92 points (range from 70 to 100).
   
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| Crown
Lands Estate, Keauhou, HOFA Certified Organic |
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IN
STOCK. Keauhou is an ancient land division, or
‘Ahupua a, that extends from the uplands to the sea.
So beautiful was this area that, in ancient times, it
was used by Hawaiian Royalty as a resort and playground
for the Ali´i, hence the name ‘Crown Lands’. To grow
coffee on this steep, rocky, free draining soil is difficult,
especially when chemicals are forbidden. But, with 60
inches of rain per year, this area. At 1700 ft. elevation,
is perfect to produce a lush Kona coffee. Crown Lands
Estate produces coffee that is Certified Organic by
the Hawaii Organic Farmers Association.
OUR CUPPING
REVIEW: The steep rocky soil has pumped character into
these beans. The aroma is sweet, chocolate-toned fruity
notes that resemble the scent of sweet plum wine. The
plum fruit notes continue into the cup, coupled with
a gentle spicy-sweet sparkle. There is a satisfying
balance of body and flavor. A classic Kona.

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Panda’s
Bamboo Ranch, Captain Cook - GOGA Certified Organic
Finalist, 2006 Gevalia Cupping Contest |

Panda Bamboo
Ranch |
IN
STOCK. From Silicone valley to a Kona coffee
farm. On a trip from the Bay area to the Big Island
in 2004, new owners-to-be, Eric Maeder and Christy Carrico,
realized they could buy a coffee farm, and so they did.
A real beauty at 2,000 ft elevation on Bamboo Road in
Kealakekua. Eric still splits his time with IBM.
We knew this
coffee was great. So did the Gevalia judges at the 2006
contest when Panda Bamboo Ranch was included in the
Finalist circle of 15 (our of 55). The 2007 yield of
roasted will be small, maybe a little as 200 lb. The
beans from this estate are very large and naturally
sweet, due to elevation that works to slow down the
beans maturation. We’ve reserved some for coffee club
members and the rest will be distributed first come,
first served.
OUR CUPPING
NOTES: The classic Kona aroma is crisp with slight
acidity detected as dried fruit with a hint of chocolate.
In the cup a delicate acidy adds notes of peaches and
plums to a classic, smooth, full bodied Kona flavor.
 
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| NEW!
Pi ilani Ranch - Captain Cook |
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IN
STOCK. In 1987, Kim and Kelly Christensen, from
Lake Tahoe CA, found their partially planted 30 acre
ranch on the ocean side of Mamalahoa Hwy. in Captain
Cook, at 1200 ft elevation. They cleared and planted
more of the rocky hillside so that today it is a well
manicured farm with grassy open spaces, buildings scattered
about, patches of Mac Nut, Avocado, and tropical fruit
trees, and rows and rows of coffee.
OUR CUPPING
NOTES - This coffee is full of body and one of the smoothest
coffees we have . The aroma is filled with notes of
sweet, roasted hazelnut and spicy cedar. In the cup
notes of sweet citrus can be detected which last into
a very satisfying finish.
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Mauka
Fire Estate
Finalist 2005 Gevalia Cupping Contest |
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IN
STOCK. “You’ll know a great Kona coffee estate
by the company it keeps.” Mauka Fire Estate shares common
borders with Gevalia’s 2006 Cupping Contest Winner -
Pearl Estate Organics, and Finalist Zuma Estate. The
three estates share a private valley at 1700 ft. up
Old Telephone Exchange Road. In the late 1970s, owners
Charlie and Carol Carroll, came to the big island for
adventure and surf. The coffee farm was perfect to support
their aspiration. It came with 50 year old coffee stock
terraced on one acre around the house. The Carroll’s
terraced and planted a second acre. The 2006/ 2007 harvest
totaled 5,500 lbs. of cherry or 730 lbs. roasted.
AVAILABILITY:
The Carroll’s have held back a portion of their cherries
so you can order from two web sites. Order from Pele
Plantations and your Mauka Fire will be roasted in our
Sivetz air roaster to your choice of Medium, Madam Pele
, or Dark roasts. Or order directly from the farm, at
http://www.maukafire.com,
where your coffee will be roasted to a medium-dark Vienna
color with slight shimmer of oil using a gas-fired Diedrich
barrel roaster.
OUR CUPPING
NOTES: Everything about this coffee reflects the
qualities of its 1st place neighbor. It’s delicate acidy
adds sweetness to the aroma. In the cup the brew was
smooth and body satisfying. The classic Kona flavor
was bright and notes of spice and chocolated could be
detected.
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Zuma
Estate, Honaunau
Finalist 2007 and 2005 Gevalia Cupping Contest |
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ZUMA
Estate scored again at the 2007 Gevalia Cupping Contest.
FINALIST - top 15 out of 66 contest competitors!
No surprise to us since this is located up rugged Telephone
Exchange Road in Honaunau near Maukia Fire Estate and
Pearl Estate Organic, the 2006 Gevalia Cupping FIRST.
It's a 'hot bed' of excellent farms where trees thrive
on the same lava flow.
ZUMA is now
IN STOCK with green ready
to roast just for you. This estate was established by
Craig and Masumi Olstad in 2002. It is a charming 3-acre
farm at 1700 feet, which is divided into small terraces
where 1000 coffee were planted to mingle within patches
of organic white pineapples, oranges, lemons, limes,
avocados, and bananas.
OUR CUPPING
NOTES: Regarding the 2007 contestents, the Gevalia judges
were "really impressed by this years entries", noting
a "crisp, sweet acidity and good balance." Since the
judges only describe the 1st place estate, we defer
to Gus's and customer assessment.... "the brew from
Zuma estate has balanced body, flavor, and gentle acidy.
The acidity adds zesty sweet notes of dried fruit to
its hardy aroma and smooth bodied, mellow flavor. It's
a Kona purist's cup.
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| Ka
Hua O’Kona Estate, Honaunau |
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IN
STOCK. The morning is busy. After getting their
2 year-old boy up, Patrick Herman rakes lots and lots
of parchment as the hot morning sun comes over the western
side of Mauna Loa volcano. It’s a good thing his 5,000,
50-year old Arabica coffee trees produce plenty of cherries.
We buy about 30% of the green they net to supply our
online customers and the Kona Four Seasons Hotel - gift
shop, espresso bar, and luxury suites. The five acre
estate can be found at 1500 feet up the treacherous
‘Filipino Clubhouse Road’ in Honaunau.
OUR CUPPING
NOTES: This estate delivers a brew that is a superb
example of a classic Kona - with flavor that is rich
and deep, yet mellow and smooth. Its aroma is sweet
and caramel-like. The cup has body that is very satisfying
with delicate acidy producing sparkle and caramel-like
sweet notes that continue through to the finish.
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| Estate
Tour Sampler - $32.00 |
Here's
a fun way to sample a variety of our coffees to help determine
your favorite(s). Our sample includes a map of the Big
Island plus four, four-ounce pouches of coffee from four
different estates. All estates will be roasted exactly
to the same degree, our Madam Pele roast, so the difference
you detect is the estate, not the roast. These fresh roasted
whole bean samples are perfect gifts for your coffee loving
friends. The estates that are included in each tour will
vary depending on availability when the tour is packed.
We will attempt to include a cupping contest winner and
an organic sample in each tour and to include estates
with detectably different cupping characteristics. |
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